creative development
Make it stand out.
Make it stand out.
For Advertising Copywriting, I wrote a full video and audio script titled “Adventure Awaits” for Monopoly’s “Where Will You Land?” campaign. The spot transforms a family game night into a fantastical adventure inside the Monopoly world, combining humor, excitement and family connection to showcase the timeless fun of the brand.
For Advertising Copywriting, I developed a full video concept and storyboard for Monopoly’s “Where Will You Land?” campaign. The ad follows a family who gets transported into the Monopoly world, exploring whimsical adventures that bring the game’s imagination and learning to life across generations.
For Advertising Copywriting, I created a storyboard showcasing a day in the life of a modern, active woman wearing Lululemon. The concept emphasizes versatility, seamlessly transitioning from workouts to work, yoga, and social life, reflecting the brand’s message of balance, confidence, and empowerment.
For Advertising Copywriting, I created a whimsical commercial script for Monopoly centered around imagination and dreams. Each family member envisions their ideal Monopoly world, showing how the game sparks creativity and connection across ages.
For Advertising Copywriting, I wrote a commercial script for Monopoly focused on family tradition through generations. The ad connects nostalgia with modern play, showing how Monopoly continues to bring families together decade after decade.